About Lidiana
Is a leading public figure, model, influencer, brand ambassador, and entrepreneur with a commanding presence in Ethiopia’s fashion, lifestyle, and marketing space. With a growing audience of over 1.1 million across platforms, including 680K Instagram followers and 450K TikTok followers, Lidiana has built a powerful platform that blends influence with impact.
As the face of prestigious brands and luxury campaigns, Lidiana’s work reflects a confident, aspirational, and high-profile lifestyle. Her collaborations with global companies and influential campaigns have reinforced her status as a prominent figure in both the Ethiopian and international markets.
Crafting compelling narratives and engaging content that captivates audiences, drives trends, and elevates brand visibility
Showcasing elegance and confidence through powerful visual storytelling, creating iconic moments that inspire
trends and define style.
With a bold and confident presence, Lidiana brings elegance and style to every campaign. Her ability to merge fashion with storytelling has made her a standout figure in Ethiopia’s modeling scene and beyond.
Lidiana is a marketing expert who specializes in building impactful brands through a strategic blend of creativity, data-driven insights, and consumer psychology. She develops powerful marketing strategies that drive engagement, loyalty, and business growth. As a consultant, she helps companies refine their brand positioning, optimize marketing strategies and empower teams to create campaigns that resonate and deliver results.
Business & Entrepreneurship
As the founder of successful ventures, Lidiana combines creative vision with smart business strategies. Her leadership drives innovation, growth, and lasting impact.
Her academic background in marketing has provided her with the expertise to combine creativity with business strategy, enabling her to excel in branding, promotions, and digital marketing.
Lidiana’s journey began in modeling, where her presence and poise quickly caught the spotlight.Her ability to blend visual appeal with strategy in content creation has led to success in influencer marketing, brand ambassadorship, and high-impact collaborations.
As Founder & CEO of Lidiana Advertising and Marketing, she leads a dynamic agency specializing in branding, digital marketing, and strategic advertising.
As Founder & Creative Director of Lidiana Habesha, she modernizes Ethiopian fashion by blending tradition with contemporary style, making the brand impactful both locally and globally.
Lidiana’s ability to build relationships with media outlets and public figures has strengthened her influence. Her media presence enhances brand reputation and public engagement
Lidiana Solomon is a powerful voice for the younger generation, inspiring countless young women and individuals who look up to her as a role model. She has delivered motivational talks at numerous public events, guiding the next generation toward achieving their dreams.
For example:
- – Shared her life experience at the prestigious Heroes of the 21st Century.
- – Lectured on entrepreneurship and mindset at Addis Ababa University.
- – Inspired young minds in high schools and voluntary clubs through mentorship and motivational speeches.
Through impactful partnerships and powerful storytelling, Lidiana Solomon has positioned herself as a trusted face for prestigious brands. Her influence continues to bridge cultures, connect markets, and inspire audiences.
Building on this foundation, she leverages innovation, creativity, and strategic influence to empower businesses and individuals to connect authentically with their audiences.
Her vision is to drive meaningful engagement, create lasting brand legacies, and establish a global presence as a leading force in marketing and brand building.
Beyond her own success, she is committed to inspiring and empowering the next generation of entrepreneurs and creatives.